By Aldo Padilla

How are the standards of male beauty defined? Surely, there are several preconceptions in the collective mind about this point, although with a certain tendency, firmness is one of the common factors. Bodybuilding takes to the extreme this idea, the art of sculpting every muscle, muscles that the ordinary man barely looks at, highlighting those proportions by means of a strange wrapper-like shine. Pale skin does not shine, that is why the evident tanning of these characters in search for the right color happens: an artificial skin, hydrophobic and smooth as if it were a new car.